In the rapidly changing digital landscape, relying solely on social media or paid advertisements to reach your audience is risky business. Your search rankings can drop, ad costs skyrocket, and platforms may become less effective. That’s where the power of email marketing comes into play. Email marketing enables you to connect with your target audience directly, without the unpredictable shifts in algorithms and ad costs. The best part is that there is a range of free email marketing tools available that can help you kickstart your email marketing journey.

In this blog, we’ll explore the top 7 free email marketing tools for 2023, so you can start building your email marketing strategy with confidence.

Top 7 Free Email Marketing Tools for 2023

Here are the top 7 free email marketing tools for 2023:-

1. Mailchimp: Ideal for Growing Email Marketing Programs

Mailchimp is a popular choice for email marketing, especially if you plan to scale your email marketing quickly. Even their free plan includes features like a landing page builder, customer journey mapping, list segmentation, retargeting ads, and A/B testing. Mailchimp is user-friendly and offers an accessible editor with helpful tips and best practices.

Free Plan: Up to 500 contacts and 2,500 sends per month.

2. HubSpot: Perfect for Segmentation

HubSpot is an all-in-one solution for email marketing. The free plan offers up to 2,000 emails per month, over 100 lists, and robust audience segmentation features. It’s great for those who need detailed segmentation to deliver the right emails to the right people at the right time.

Free Plan: Up to 2,000 emails per month, 100 static contact lists, and 5 “active” contact lists.

3. MailerLite: Best for Advanced Email Marketers

MailerLite offers a dynamic email marketing experience with pre-designed content blocks that help you create emails quickly. It’s a top choice for experienced email marketers. The free plan also includes generous allowances for segmentation and automation.

Free Plan: Up to 1,000 subscribers along with 12,000 emails per month.

4. Omnisend: Tailored for eCommerce Businesses

Omnisend is designed specifically for eCommerce email marketing. The free plan may have limits on subscribers and monthly sends, but it provides access to nearly all features, including behavioral segmentation, automation workflows, SMS, and push campaigns.

Free Plan: 250 contacts and 500 emails per month.

5. Brevo: Top Pick for Email Automation

Brevo is great for automation. It offers templated automation flows based on your goals, making it easy to improve engagement, increase traffic, grow revenue, or build relationships. While there’s a strict 300 email-per-day send limit, it’s a reliable choice for email automation.

CRM tools offered by Brevo

● Marketing Platform

● Conversations

● Sales Platform

● Transactional Email

Free Plan: Up to 300 emails per day and unlimited contacts.

6. Zoho Campaigns: Affordable Upgrade Option

Zoho Campaigns provides a generous free plan with 2,000 contacts, 6,000 sends per month, and support for social and SMS campaigns. As you grow, Zoho offers one of the most affordable paid upgrades.

Free Plan: Up to 2,000 contacts, 6,000 emails per month, and 5 users.

7. Benchmark: Features AI for Email Marketing

Benchmark sets itself apart with AI features even in its free plan. It includes “Smart Content” that uses AI to generate email copy and “Smart Sending” to optimize email delivery. Benchmark offers well-designed templates and goal-driven automation sequences.

Free Plan: Up to 500 subscribers and 3,500 emails per month.

Conclusion:

With these seven free email marketing tools, you have a wide range of options to kickstart your email marketing strategy in 2023. Some of the best email marketing agency tools that can help your business grow are- HubSpot, Drip, Mailchimp, etc. Choose the one that best suits your business needs, and remember that these tools offer scalable paid plans, allowing your email marketing to grow along with your business. Start engaging with your audience directly and building lasting relationships through the power of email marketing.